A day in the life of a cross-platform player

Why this guide?

Cross-platform players integrate play into every part of their day.

From mobile sessions during the morning commute to immersive late-night experiences on console or PC, gaming flexes to fit shifting routines, mindsets, and motivations. Research from our latest report, Gaming's Next Level: The Power of Platforms, maps a typical day in the life of a cross-platform player, offering a window into when, where, and why gameplay happens—and what that means for brands aiming to meet players in the right moments.

What you’ll learn:

• How players engage with games at different times of day and on different devices
• The motivations behind those sessions (sharpening the mind, connecting with friends, unwinding) and how they shift by daypart
• Why cross-platform behavior matters for brands and how aligning with players’ routines can lead to more relevant and effective ad experiences